Marketing
The games mascot is a human character to an animal which is a tiger called Shera; a name taken from the Hindi word Sher – meaning tiger. The logo and the look for the games were designed by Idiom Design and Consulting.
This Consulting is a heavy design and consultancy based in Bangalore. It has designed over 100 brands and 10 million square feet of goods to the general public
Short History
Idiom Consultancy was E.S.T.D in year 2005 with E-sign and Tessaract. Idiom designs includes brand, experiences, identities, communication, exhibitions, products , social transformations, display Systems etc.
The Idiom industries works includes: retailing, education, real estate, telecom, hospitality, two wheeler, beauty, media, fashion, technology etc.
Sonia Manchanda who founded E-sign along with Anand Aurora and Jacob Mathew who were part of the founding team of Tessaract which includes furniture and designing products heavily which came together with support from Kishore Biyani, CEO, Future Group.
Idiom currently employs 103 people that have experience in multidisciplinary design, research, consulting and advertising.
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